There's a lot of that going on in China these days. As Chinese companies seek to build global brands and foreigners aim to boost sales in the mainland，they're transforming the country's design business. Chinese manufacturers realize they need better products if they want to break out of China and beef up their margins on sales abroad. And foreign companies such as Sony are starting to see that as Chinese consumers get more discriminating, they're no longer content with the tired, designed-somewhere-else models that many overseas- based marketers once sold in China.
This is powering a boom in design on the mainland. The best Chinese companies are building their design staffs or hiring outsiders to help them make more products of their own. Design is one of the most popular majors at Chinese universities today，and hundreds of design consulting firms have sprung up in Shanghai, Beijing, and Guangzhou. " Even young designers from abroad are flocking to Beijing and Shanghai to try their luck in the world's most dynamic consumer market.